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Sales: As a web developer, how do I approach a startup that asks me for free work or offers little equity?
RF
RF
ran fuchs, Experience from FinTech CEO to expert scuba diver answered:

Actually, the reason I think one should not work for no cash is a different one. Working for equity only is the equivalent of investment in the startup, and there is nothing wrong with it in principle, if you can afford it. For years I worked for equity only, and accumulated a nice investment portfolio (as a business consultant rather than a developer - but the principle still holds). The main issue I have encountered was that many startups do not feel the pain when giving an equity, and often will not prioritize their work with you. That means that in addition for not getting paid cash, you also waste a lot of time.

My model at the moment is to charge 30-50% cash and the rest in equity. That help me build my startup portfolio, normally not to expensive, cash-wise, for the startup,and still they feel it enough to want to help me with my work as quickly as possible.

What I said here is exactly what I tell the startups. And if all they are willing to give is equity, I tell them I see nothing wrong with that, but that I am not the right person for them.

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