Show them how to solve ONE common problem in this field. Package it in a pdf report or video. Put a call to action at the end for the full product.

You don't want a free consultation as that ties up your client's time, and often with people who will never become buyers. You want this automated.

Your client has a defined target market, which you can use in the signup copy for the free report. That's a good start!

The tripwire's purpose is to pre-qualify the prospect and warm them up to become a buyer through this one-way conversation. It's a differentiation piece. The prospect starts to get familiar with the seller, and can decide whether they like your client as a source of information.

I have been very clear in the past in my belief that "Foot In The Door" sales attempts are a waste of time. They position the seller badly and don't lead to larger future orders. However, tripwire products are still a good idea for positioning and pre-qualifying, as I discuss further in this video:

https://www.youtube.com/watch?v=Cf2ifPZYlxU