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DM
I would copy Kaggle initially (80%) and innovate (20%). The key is to get to Product / Market Fit asap, then scale.
http://www.kaggle.com/
Andrew Chen ( https://clarity.fm/andrewchen ) goes over this nicely in his presentation Zero to Product Market / Fit
http://andrewchen.co/2013/10/14/zero-to-productmarket-fit-presentation/
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