We often view competitors as a bad thing, when in actuality, they can be very valuable assets. They are a source of business intelligence and much can be learned from their successes and failures (at their cost). Markets can be better understood as well as how to market to them by studying how your competitors reach them. Competition keeps us sharp and lean and combats complacency.

Sometimes, we can even turn competitors into strategic partners...

Consider these points and please let me know if you have any questions.

Thanks,
Daryl