the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University
Education
Planning
Mentors
Funding
Customers
Assistants
Clarity
Categories
Business
Sales & Marketing
Funding
Product & Design
Technology
Skills & Management
Industries
Other
Business
Career Advice
Branding
Financial Consulting
Customer Engagement
Strategy
Sectors
Getting Started
Human Resources
Business Development
Legal
Other
Sales & Marketing
Social Media Marketing
Search Engine Optimization
Public Relations
Branding
Publishing
Inbound Marketing
Email Marketing
Copywriting
Growth Strategy
Search Engine Marketing
Sales & Lead Generation
Advertising
Other
Funding
Crowdfunding
Kickstarter
Venture Capital
Finance
Bootstrapping
Nonprofit
Other
Product & Design
Identity
User Experience
Lean Startup
Product Management
Metrics & Analytics
Other
Technology
WordPress
Software Development
Mobile
Ruby
CRM
Innovation
Cloud
Other
Skills & Management
Productivity
Entrepreneurship
Public Speaking
Leadership
Coaching
Other
Industries
SaaS
E-commerce
Education
Real Estate
Restaurant & Retail
Marketplaces
Nonprofit
Other
Dashboard
Browse Search
Answers
Calls
Inbox
Sign Up Log In

Loading...

Share Answer

Menu
Startup Consulting: My direct competitor is growing fast, my start-up is still at an early stage. Do I need to cancel the initiative and try something new?
MT
MT
Maria Todd, Healthcare / Health Tourism Strategist answered:

You make no mention of the bare bones information that someone would need to know in order to assist you.

A competitor may have all these 1st mover advantages. The answer depends on if you have a differentiation advantage, more brand reputation strength, and how compelling your ad copy is to targeted personas.

How do you know he has 6000 clients? It also depends on how negligible switching costs may be to switch to your service or product as a substitution for what he has.

A situation analysis is imperative as a first action to determine if what he sells is what the market wants exactly. If not, a slight tweak to your offer, brand, product, and message may be the tiny subtle refinement that makes them choose you over him, or makes them replace him with you.

If you don't have budget for the situation analysis, you won't likely have too many skilled analysts ready to help.

I take it from your post that you are not in the USA, and therefore, would require a consultant to travel abroad to perform the field research in addition to the desk research, so whatever your budget for assistance must also take into consideration that the consultant will need to travel to you and not simply analyze you from the comfort of their armchair.

For a little no cost advice on what you can do in stealth mode for analysis and save a little seed capital see

How to Use a Competitor Dashboard to Destroy Your Competition https://www.cyfe.com/blog/competitor-dashboard/

Talk to Maria Upvote • Share
•••
Share Report

Answer URL

Share Question

  • Share on Twitter
  • Share on LinkedIn
  • Share on Facebook
  • Share on Google+
  • Share by email
About
  • How it Works
  • Success Stories
Experts
  • Become an Expert
  • Find an Expert
Answers
  • Ask a Question
  • Recent Answers
Support
  • Help
  • Terms of Service
Follow

the startups.com platform

Startups Education
Startup Planning
Access Mentors
Secure Funding
Reach Customers
Virtual Assistants

Copyright © 2025 Startups.com. All rights reserved.