What is the optimal size(s) for preparing internet banner(s) for affiliate marketing partners?

Practice. Practice. Practice. You will improve. Do you have people to practice with who can give you feedback?

Advertising is one of the ways to get traction, but for most brands it takes over 6 months (or a year) to build any income at all. It's a good way to promote local stores or coffee shops, and cheaper products, but the cost per click is high for online products and the initial investment is significant, and often acquiring a customer costs more than profit. For some brands getting a large number of initial users is essential to get the business profitable at a later point. Many startups invest in different forms of inbound or content marketing and build their steady traffic from freebies, tutorials and other relevant resources for their users, referral programs, freemium models and other tactics to bring users without investing in standard advertising. Advertising is a helpful addition when you implement retargeting pixels and promote to the right channels.

The steps are the easy part. It's the execution. You can put together a great lead gen machine using content, cookies, and email marketing.

This can be tricky. Generally I recommend paying commissions on revenue-generation events only. The reason being, if it is free to generate a lead then it makes it really easy to take advantage of the system. That being said, there are some ways to go about it. Calculate (you should already have this) your cost of acquiring a lead (CAC). That's your baseline. You can now set your referral commission at or below that CAC number. Since you only pay a commission based on the generation of a new lead you guarantee a positive ROI. A prize/sweepstakes is not a bad idea. Make sure to create a prize that really resonates with your target demographic (YES: set of All-Clad pans, NO: an iPad) I would run the program the first time based on your best estimates; if you expect to generate 100 new leads, and would normally pay $10-$15/lead then you can afford $1,000-1,500 prize. You can then adjust the process during future iterations based on: 1) The quality of the leads you received. Referrals are generally more valuable, but scam/spam leads are not. 2) The number of leads you generated. If you want to work through details in your specific case let me know, I'd be happy to set up a call to discuss further. Good luck!

Hey there. I've been transitioning my career to mobile for years now, and have been shifting my areas of expertise to account for the consumer shift in their use of smartphones. Most consumers now check email on a smart phone. A growing percent of inline traffic is happening on a smart phone. This means marketers have to adjust tracking and attribution tools (Atlas) to do better cross-device measurements. On the tactical side, creative have to be mobile optimized, whether it's responsive design websites, or mobile email templates. Feel free to schedule a call if there is a specific business or marketing challenge I can help you solve.