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Press Releases: We are posting new press release to fashion bloggers and wondering how to send it to them ( attached, email text..)?
PH
PH
Pamela Hazelton, Conversions, marketing, ecommerce and content. answered:

Press releases should be sent as email newsletters. While you can link to items (images, video and info sheets) they can view or download, the release itself should not be an attachment.

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