Question
I have a lot of followers in sports in the 13-30 demo, mainly on Instagram. I sell a ton of micro-ads to very small businesses. The leaders in my field are selling these ads for 5-10 times more to better companies. I'm feeling stuck. I made a website for my network: numediaagency.com, but I want to make this a main revenue source in 2017 and I'm wondering what the steps would be. What do I need to prepare? How should I contact them? Should I go through a middleman/agency? Should I hire a biz dev guy? What would you suggest?
Answer
There are media companies you can use to get to the advertisers directly, through them. Flatiron Media comes to mind (http://flatironmedia.com/), I'm sure there are other. They have a roster of advertisers they buy media for from sites for their clients which are advertisers.
