Seasoned marketing & sales leader, with an entrepreneurial business drive and specific experience in the sports marketing, digital commerce, and entertainment landscape!
Always combined a fulltime position in business development & marketing (Repucom/Nielsen Sports, GfK, Coca-Cola, Decathlon), with own boutique digital sports & entertainment marketing agency MCMC, that was acquired by Music & Sports Marketing Agency WAVE mid 2019.
Former Jury Member of the European Sponsorship Awards. Furthermore, Chairman of the BABM E-Commerce Steerco and Sports Marketing lecturer at The Football Business Academy in Genève (and several universities in Belgium). Partner at WAVE Agency, and Advisory Board Member at Niwzi Media Group and premium event agency John&Jane.
Areas of Expertise/Experience:
✓ Business Partnerships & Sponsorships
✓ Sports Marketing & Experiential Marketing
✓ (Online) Entertainment & Gaming Business
✓ FMCG, Retail, Ecommerce, Omnichannel and Digital Shopper Marketing
✓ Digital / Social Media
✓ Content Marketing & Creative Copywriting
✓ Business Development, Account Management & Active Sales Hunting
✓ Strategy & Insights
✓ Team Leadership