Engaging and communicating with your prospects is a sure way to build rapport and increase brand awareness in your local area.

For a chiropractor, returning clients are typically the largest revenue stream. I would focus on reaching out to past clients and provide a compelling offer to get them in for another visit.

If you are seeking to build new business, I highly recommend that you consider paid social initiatives (aka running Facebook ads). With a proper Facebook ad campaign targeting the right people, with the right message, at the right time, you are in a great position to quickly generate leads.