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Online Advertising: What are the best practices in display ads?
GS
GS
guy spriggs, Founder/CEO turned business consultant answered:

AdsML http://www.adsml.org could be relevant. Their website looks like there's nobody home but the xml tech behind it would still be valid, however and is described on the site.

As CEO of an online advertising software company, we contributed expertise, defining concepts and working out methods with industry partners. Call me for more info.

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