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Email Marketing: Should I delete inactive users from my “newsletter” email list to keep my email marketing service fees down or continue to send these users emails?
KL
KL
Katrina Leyba, Project Management Magic! answered:

A few things came to mind when I read this post:

1) Have those email addresses been verified to make sure those are not spam/fake addresses?

2) Why do you think are these customers not converting? Were the emails catered to the needs/interests of these individuals? Are they just not interested?

3) How long has it been since you last followed-up?

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