Question
My newsletter email list is growing very large which is causing my monthly email marketing service fees to increase dramatically.
I already sent these users my autoresponder email series and they still did not convert to customers.
At this point, should I delete these inactive/stale users or still keep sending them emails?
Answer
A few things came to mind when I read this post:
1) Have those email addresses been verified to make sure those are not spam/fake addresses?
2) Why do you think are these customers not converting? Were the emails catered to the needs/interests of these individuals? Are they just not interested?
3) How long has it been since you last followed-up?
