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Failure Analysis: Is Snapchat's name change a valid strategy or desperate rebranding of a failed product?
DD
DD
Dan De Rosa, Growth Advisor/CRO in Ecom, Travel, Crypto markets answered:

According to Sensor Tower volumes Snapchat has no signs of desperation.

Rebranding usually has nothing to do with desperation or failing products, more likely with a different market positioning.

Snapchat could be sold tomorrow for around 15 billions with just 330 employees. To me this looks pretty successful !

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