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MenuPitch Deck Building Blocks
What does the deck need to have in it? Your checklist should include the following topics:
1. Customer Problem: description of customer pain and how the company solves it - concept & key elements
2. Product Overview: what the company does, for whom and why it’s compelling
3. Key Players: founders, key team members, and key advisors, with industry backgrounds and expertise
4. Market Opportunity: market size, growth characteristics, segmentation
5. Competitive Landscape: competitors and competitive feature sets, plus your sustainable competitive advantages
6. Go-To-Market Strategy: how the company will sell its product, in detail, including roughly how much it will cost to build that sales engine
7. Stage of Development: product development, customer acquisition, partner relationships
8. Critical Risks & Challenges: what can go wrong and how the company plans to manage it
9. Financial Projections: how much time and money it will take to get to cash flow break-even and five year projections (it is really helpful if entrepreneurs show Yr5 mid-case, worst case and best case with key assumptions)
10. Exit Options: categories of likely buyers, rationales, list of specific likely buyers and comparables with valuation multiples
11. Funding Requirements: how much, what the company will use it for, what milestones it expects to hit
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