My response is going to be significantly different than those you have already gotten. Which is why before I share it, let me give you a quick overview of my experience and where I am coming from. Since 2010 I have worked with over 50 B2B companies helping them reach, build relationships, and ultimately close their customers. Total customers reached? 20,000+. Lifetime value of each customer was a few hundred thousand and higher.

At this point you are probably thinking:
1) Ok I know I should fix my messaging, but how exactly should I do this?
2) Do I really have to cold call? Ugh, all I can imagine is people being so annoyed at the interruption I will never be able to get a meaningful word in edgewise!
3) Why should I have to try sleazy low status sales activities anyways? What I have is of immense value for Motorsport businesses and race teams/venues!

What is the one tactic a newish company with an amazing product to use to take care of all of the above AND close its B2B audience?

The answer is curiosity emails.

If you have a well crafted curiosity email you don't need:
-to create perfect magical messaging that excites your B2B target audience at first listen
-keep cold calling and interrupting your B2B audience to the point of them hating you
-reduce your business and product's perceived value by sleazy low status sales activities

The curiosity email is exactly what it sounds like--it builds curiosity and gets them to say YES tell me more.

To get it right you have to test several different versions. Now obviously you don't want to test different curiosity emails multiple times on the same prospect. That will only get you put into spam boxes and forever marked as a sleazy sales guy.

There is a right way to test these such that you:
-avoid the spam box
-get responses from people curious and open to hearing about you and your product AND
-get people to know, like, and trust you even before you sell at all

I can help you determine the best curiosity emails to test for you and guide you on the right way to test.

Schedule a call with me and we will get started.