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Marketing Strategy: Besides driving traffic to a lead magnet, what are some ways to generate leads for creative agencies?
AA
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Artash Arakelyan, Entrepreneur, Strategist, Start-up Mentor answered:

Hey there,

I am an owner of a 30 person creative agency with Content, Design, Development and Strategy departements.

My agency is certified partner with some of the largest technology vendors in the market and we have been announced also as one of the Top 5 content marketing teams in the World!

Here are some valid tips for you to generate leads:

1. Participate in conferences as speaker and gain more network

2. Partner with other agencies that don't have creative departments so they can outsource you some work

3. Ask for referrals, don't just sit and wait for them

Publish the referrals in your website and agency review websites

4. Create some free creative bundles and give away for free

5. Utilizing networking websites

If you design, make sure you have a profile on Dribbble, Behance, Coroflot and/or Krop. Also join the discussion on Designer News.

6. Make an advanced SEO strategy to rank for local and decision stage keywords.

E.g. design agency in Huston, Website design company in Los Angeles, etc

Hope this helps.

Call me, if you want more in detailed plans that me and my marketing and sales teams use to grow our own creative agency from 1 to 30 people within 2 years

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