the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University
Education
Planning
Mentors
Funding
Customers
Assistants
Clarity
Categories
Business
Sales & Marketing
Funding
Product & Design
Technology
Skills & Management
Industries
Other
Business
Career Advice
Branding
Financial Consulting
Customer Engagement
Strategy
Sectors
Getting Started
Human Resources
Business Development
Legal
Other
Sales & Marketing
Social Media Marketing
Search Engine Optimization
Public Relations
Branding
Publishing
Inbound Marketing
Email Marketing
Copywriting
Growth Strategy
Search Engine Marketing
Sales & Lead Generation
Advertising
Other
Funding
Crowdfunding
Kickstarter
Venture Capital
Finance
Bootstrapping
Nonprofit
Other
Product & Design
Identity
User Experience
Lean Startup
Product Management
Metrics & Analytics
Other
Technology
WordPress
Software Development
Mobile
Ruby
CRM
Innovation
Cloud
Other
Skills & Management
Productivity
Entrepreneurship
Public Speaking
Leadership
Coaching
Other
Industries
SaaS
E-commerce
Education
Real Estate
Restaurant & Retail
Marketplaces
Nonprofit
Other
Dashboard
Browse Search
Answers
Calls
Inbox
Sign Up Log In

Loading...

Share Answer

Menu
Facebook Ads: Why is my landing page not converting after a thousand clicks of my FB ad?
AL
AL
Anna Lundberg, Branding & marketing strategy expert, Business Mentoring | Personal branding | Ex-P&G answered:

Congratulations on getting those clicks to your site. A 3.8% click-through rate (1,074 out of 28,000) is not bad at all!

In terms of improving the conversion on the site itself, there are a couple of areas I would focus on:

(1) First, it’s a question of targeting.

Who are the people you are reaching with your ad (i.e. the targeting that you’ve set up in the Facebook ad manager) and who are the people who are then in fact clicking through to the site (a sub-set of that first group, who are responding to your ad visual and copy)? Clearly it doesn’t matter how many people you bring to the website, if they are the *wrong* people for your product or service then you’re not going to get any conversions.

Who is your ideal customer for the app? Are you clear on the precise demographics, psychographics, geographical location, etc? Can you then get more specific in the settings of the Facebook ad targeting? And what about the image and copy in your ad, are these likely to resonate with that ideal customer?

Note that improving the targeting of the ad and the ad itself will both improve the conversion on your site and the click-through on the ad, giving you a double impact on your results.

(2) Second, you have the landing page itself.

Here you can look at the copy and images again, and evaluate if this is really tapping into a core insight and likely to resonate with the ideal customer who you’ve now attracted to your site. What’s the one key message? Is there an obvious benefit and a clear call to action? Why should anyone sign up on the site, what’s in it for them?

I’d be happy to review the tricks that you’ve already implemented and make further recommendations, just get in touch below for a quick call!

Talk to Anna Upvote • Share
•••
Share Report

Answer URL

Share Question

  • Share on Twitter
  • Share on LinkedIn
  • Share on Facebook
  • Share on Google+
  • Share by email
About
  • How it Works
  • Success Stories
Experts
  • Become an Expert
  • Find an Expert
Answers
  • Ask a Question
  • Recent Answers
Support
  • Help
  • Terms of Service
Follow

the startups.com platform

Startups Education
Startup Planning
Access Mentors
Secure Funding
Reach Customers
Virtual Assistants

Copyright © 2025 Startups.com. All rights reserved.