Loading...
Answers
MenuHow much would it cost to build an app like Tinder? Any advice on Freemium business models for social networking apps?
I'm interested in building a Social Networking app, on a freemium model, which can potentially change the lives of a lot of people. I have no idea how I would monetize the idea. Any suggestions/advice on creating a freemium social networking app, and monetizing it? How much investment does one need? Is it possible to bootstrap such a model?
Answers
I'm in no position to advise on the cost of a Tinder-like app - having never used it myself.
I can however share some thoughts on Freemium.
Freemium is too often engaged because it is easy - not because it is right for the business. You'll still need to determine how'll you make money, even with freemium, so it isn't an escape hatch from figuring out monetization - knowing how you'll make money from the beginning is critical.
Check out this video by Dan Martell: http://www.danmartell.com/4rulestofreemium/
I'll summarize the decision points around freemium below:
1. There are 10M+ users in your market. 2. Free distribution will give you a competitive advantage. 3. You have a simple value proposition and process. 4. The marginal cost to service additional customers is near or equal to zero.
About 18 months ago I teamed up with a partner to create an app which makes meeting people online safer, using various safety features including video verification and in app security. We often use Tinder and Bumble as case studies-- despite the fact our platform can be used for friendship or romance.
We outsourced development and had our fair share of hiccups. All of which we learned from...at a hefty price.
Knowing what I know now, allowing us to avoid the mistakes we did make, I would say development would cost in the $50K range for a fully functional app like Tinder. You would need the swipe feature, social media integration, real time chat, geolocation, in app payment, analytics, and user feedback-- just to name a few.
You also need to think about API's, admin costs, project management costs, your tech stack, user testing, UI/UX, etc. None of these things I would suggest glazing over.
Monetization is the easy part. You can charge subscription fees, premium features, ads, affiliate programs...and the list goes on.
However, the most difficult (and possibly expensive) aspect is the marketing of the app. Many founders are under the impression that if they build something great, users will come...WRONG!
I would start by first validating your market and establishing a database of potential users. Then, have your app developed from there.
Also, remember developers and business-minded founders tend to communicate on different wavelengths. Ensure you clearly and visually communicate your vision -- every detail is important and should be communicated as you should assume nothing is implied.
I'd be happy to have a call to discuss how you should go about this, as I'd be glad to share my process which ensures lean development costs and active users at launch.
Well, I run an Agency Agicent App Company (https://www.agicent.com) that has been creating/ managing/ handling apps for almost 12 years. Handled MVPs to full scale Apps like HASfit that gets 4 million active user so I think I can answer this question with possible cost breakdown - (Note - am considering Tinder features as of Dec 2021 and a comparable quality product and not just half baked one) -
1. Wireframes & Designs - Approx 200-300 hours, cost $ 6 to 8 K
2. Architecture & Design/ Tech identification - Approx 160 Hours, Cost $ 5 - 6 K.
3. Implementation on Front end (on iOS/ Android) - Apprx 700-800 hours, cost $ 15-20 K.
4. Implantation on backend and admin panel and integrations with payment gateways, third party SDKs, analytics etc - Approx 500 hours - Cost $ 15 K.
5. Testing - Approx 300 hours, cost $ 6 K.
6. Project Management - Throughout, Cost 12 K
7. Server side cost/ AWS etc - nominal unless you buy a slew of services or have large no of users.
8. Maintenance - almost 200 hours a month would do the job of maintenance very well.
Now, you can get a quote of half the price (and even 1/4th of this) when you go out shopping for the app development quote and that will vary geography by geography; but If I do it and you want as good as a product as Tinder then above cost holds true.
Hope this helps, feel free to book a call for more discussion on app development costs, revenue generation methods, app promotion, setting offshore development team. Here is the link to book a call -https://clarity.fm/app-developer
And here is an interesting app cost calculator from us, we prepare manual quote and share with anyone who fills it - https://www.agicent.com/app-development-cost-calculator
The cost of building an app like Tinder can vary significantly depending on a wide range of factors. The total cost will depend on your specific requirements, such as the features and functionalities you want to include, the platforms you want to support (iOS, Android, web), the complexity of the design, and the development rates of the professionals or agency you hire. Here are some key factors that can influence the cost:
Features and Functionality: Tinder has various features like user profiles, swiping, messaging, geolocation, social media integration, and more. The more features you want, the higher the cost.
Platform: Developing for multiple platforms (iOS, Android, web) will increase costs. Cross-platform development frameworks may help reduce this.
Design: The complexity and quality of the user interface and design can impact costs.
Geographical Location: The rates of development teams and agencies vary by location. Developers in North America and Europe typically charge more than those in Asia, for example.
Testing and Quality Assurance: Rigorous testing and QA are essential for a dating app, and this can add to the cost.
Server and Infrastructure: Costs for hosting, data storage, and maintaining servers.
Regulatory Compliance: Legal and regulatory compliance can add expenses, especially in dating apps.
Maintenance and Updates: Ongoing maintenance, updates, and support should be factored in.
Marketing and Launch: The cost of marketing and launching the app to attract users.
As a rough estimate, building a dating app like Tinder can cost anywhere from $10,000 to $15,000 or more, depending on the factors mentioned. It's essential to create a detailed project plan and budget with the help of a development team or agency. Keep in mind that ongoing costs for maintenance, updates, and server hosting will also be part of the total cost.
Building an app like Tinder can vary in cost depending on the features you want to include and the team you hire, but it typically ranges from $50,000 to $200,000+. For a freemium social networking app, the model can be quite effective if you offer basic features for free while charging for premium services, like extra visibility or advanced matching algorithms.
As for monetization, consider in-app purchases, subscriptions, and ads. It’s also possible to bootstrap, but be prepared for higher upfront time and resource investments. For more detailed advice, check out this helpful article: https://www.cleveroad.com/blog/how-to-make-a-social-media-app/.
Related Questions
-
How do I assess the chances of success of my yet to be launched Mobile App?
Success is entirely subjective and dependent on too specifics unique to your situation. For example, are you currently pursuing your app as a hobbyist, hopeful it will augment your spending money but not expecting it to replace your annual salary? Or are you expecting to raise outside investor money based on this definition of success? Even then, the metrics for an enterprise app versus a game, versus a utility are entirely different, regardless of what your financial expectations are. So given that none of us who can answer this question for you know enough about what you're doing, I can give you the most helpful generalized advice: Outstanding success of any mobile app, should be defined by user love. Of course, love can take many forms from addictive ("I can't quit you") to bliss ("everytime I use this, it just makes me feel better") but the sign of outstanding success of a mobile app, is that it is widely loved by the people that use it. They could use it once a day, a week, a month or whatever (again context matters), but that every time they use it, they love it. When users love something, they tell the creator, they talk about it publicly and on social media, and it's generally well reviewed (there can be exceptions). So you could define "moderate success" as being liked, but I really don't know why anyone would want to "settle" for moderate success. The experience of being widely liked is probably best experienced by a group of users going "man, I like what you're doing, but when are you going to do this, or I'd like it even more if it did this" If you're getting that type of feedback from a good portion of users, then you know you've still got a chance to get to being loved. Define success of your app by user love. Not even reviews (though they can sometimes be a barometer for love), pure love. Happy to talk to you in a quick call. I'm sure that with the missing pieces of information from you, I could quickly answer the question you're asking with the specifics you seek.TW
-
How do you get traction for a B2C app? More importantly, how does a Free B2C app make any money?
B2C apps typically use a freemium model to make money off of in-app purchases and ad revenue. You could also make a paid monthly subscription model work in several categories, such as Newsstand. The challenge is finding the balance between giving enough functionality away for free so that your app can attract and retain users. Only if user retention is high does your app stand to monetize well over time. A word of caution though related to free-to-play apps: http://m.ign.com/articles/2014/04/10/two-thirds-of-mobile-free-to-play-gamers-quit-after-24-hours. Basically, the only safe bet in mobile development in particular (and business in general) is to create something beautiful, unique, and entertaining (or helpful), and then to market, market, market it and build a tribe of fans. Hope this helps, AustinAC
-
Freemium v.s. free trial for a marketplace?
It depends on a number of factors but I'd boil it down to two key things to start: 1) What is your real cost to provide a free plan or trial? 2) Who exactly is your customer and what are they used to paying and who and how do they pay today? When you say "online workforce marketplace" it sounds as though you're placing virtual workers. If that's the case, or if you're paying for the supply side of the marketplace, the question is how much can you subsidize demand? Depending on where you're at in the process, I'd also question how much you can learn about the viability of your marketplace by offering a free version, assuming again, that free is actually a real cost to you. I was part of a SaaS project that started charging people for early access based mostly on just a good landing page (we clearly stated they were pre-paying) and were amazed at the response. I've also run a SaaS product that offered free trials and realized that the support costs and hand-holding and selling required to convert from free trial to paid wasn't worth it, this despite the product's significant average ARR. You might be better off providing a "more information" sign-up form (to capture more leads) and let them ask for a free trial while only showing your paid options. I've been amazed at the lead capture potential from a simple "have questions? Click here and we'll contact you" This is all the generalized advice I can offer based on the limited information I have, but happy to dive-in further if you'd like on a call.TW
-
Do angel investors look for a certain number of active users when investing in an app startup that has recently launched, 5,000-10,000+?
First of all, there is no "one size fits all" attitude in angel investing. I will tell you that the *best* angels will make a snap decision by playing with the product and assessing founder/market fit. At the right valuation, the kinds of angels you really want backing you will invest purely based on a killer early product experience and conviction of founder/market fit. But if you have made your app available in the US app store already, you have made a critical tactical error if your app isn't already trending towards 100,000 installs within the first 30 days of availability. Apps should first launch in a non US, english-speaking store to do early product/market fit work. Your "day one" event in the US app store matters to seed investors and many angel investors. While there are exceptions (most often in SaaS or enterprise mobile models), there are only 4 times to raise funding from seed funds for a mobile start-up stage company: Pre-product: A deck, a market opportunity and a team. Pre-launch: Product fully built but holding launch for funding. This will usually involve a private beta of at least 1000 users or a soft launch in an international store. 30 - 90 days after US launch: Must be at or trending towards 100,000 installs with very strong month-over-month growth. If you miss those windows, the next time to raise is after you pass over 1,000,000 with strong retention and engagement that correlates to your business model and user personas. As a mobile-first entrepreneur and angel investor, I'm happy to talk to you about this in more detailTW
-
How do you get access to the right people to validate an idea?
The art of the "cold pitch" is definitely something that needs to be worked on, and doesn't come naturally to everyone. A couple of quick tips: 1. 4 is not a big enough target group, you've got to cast a bigger net. Try pitching 20, and aim to get 3-5 responses. 2. When sending a cold email, really think about what you are offering them. Whilst you'll get the odd good egg that simply wants to help - you can't expect entrepreneurs and small biz owners to take time out of their day to answer your questions. To counter, why not tell them you're conducting research in the space, and would be happy to send the finds/reports back to them in a nice format, which could in turn help their business. 3. Don't give up, keep hustling. Try changing around the emails slightly, track which emails convert into responses, and fine tune from there. Good luck and feel free to book a call if you want to chat more. Best James.JP
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.