While I think it is important for your company and its offerings to stay visible amongst competitors for solving the same or similar problem for the user in your space, I don't think it should be the ultimate focus for customer acquisition. Why? If you are consistently benchmarking amongst your competitors to drive new customers, prospects might always be feature and cost comparing between the players in the market vs. recognizing the unique, distinguished value your product or service brings. Then it just becomes a race to the bottom.

I would go after websites that have some overlap for your product and service and position that one, unique factor that your competitors don't have. It might, like you mentioned, require more learning curve but if you can hone those skills in selling and onboarding - I believe you can affect a more positive outcome.

Good luck! If you found this answer resonated with you - happy to followup with a call.

Thanks!