Checked your website; very very cool.

I used to have an advertising agency, responsible for sales & client strategy.

I'll cannibalize an answer I gave on Quora for this one:

About getting clients, do:

- charity work
- hackathons and Startupweekends and such
- design competitions
- direct work for customers you’d like to work for (show them how you can make them look better)

About direction:

- observe which content categories are on the rise (check trends on Google searches, Twitter, etc), focus on those

Hot in my view right now: animated gifs, infographics, video of all kinds.