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MenuWhere can I find trustworthy and experienced Conversion Experts?
I am a consultant for many small businesses around the world and a trend I see is bounce rate issues. They are too high, I am looking for someone who is an actual conversion expert - how would I find someone with this skill set?
Answers
Hi there.
It depends a lot on your budget and what is needed. If you are looking only for some initial site audits, which would include full qualitative and quantitative research, testing ideas, identifying low-hanging fruits, funnel drop-off points, etc or if you also want someone to implement the experiments.
The reasons for a high bounce rate are many but the first place I would look at would be the relevance between your clients' landing pages and the banners/content that are bringing the users to the site. Also, do they have a clear Unique Selling Proposition on their landing pages? Is it clear what the site is about and what they will find there?
If you are looking for more information and ways on how you can reduce their bounce rates, please feel free to message me and I will be more than happy to help.
I don't think bounce rates is a Conversion issue.
It's a Traffic issue.
"How are people arriving there?" That's the question. Not "What do they do once they get there?"
If the wrong people are seeing your offer, it doesn't matter how great the copy is.
You can find several types of conversion optimization help:
1. Individual consultants: For the last three years, the number of freelance consultants who offer conversions increased considerably.
2. Search engine marketing companies: Several search engine marketing companies have added CRO to the list of services they provide to their clients.
3. Testing companies: Some multivariate and A/B testing software companies offer professional services to help their customers create test plans.
4. Specialized conversions optimization firms: These are companies that focus strictly on conversion optimization and do not handle any other types of marketing such as SEO, PPC, etc.
Which type of conversion optimization firm is right for your business depends on several factors.
Individual consultants come with a lower cost. However, they cannot bring the same breadth and depth of knowledge of a firm. Most search engine marketing companies offer CRO as an afterthought and not as a specialized practice in which they invest heavily. All the same, if you are already working with a SEM company for PPC and SEO, adding CRO could possibly work to ensure synergy between the different teams. Testing companies are great in creating software, and their professional services team will do their best to ensure your success. The challenge is that, by definition, most of these companies are focused on the testing aspect of a CRO program and do not delve deep into the other portions of a conversion project.
Specialized conversion optimization firms are a mixed bag. Some have a well-established track record and a proven methodology. Working with these companies will not only help you increase conversion rates, but it can also impact your whole approach to marketing. On the other hand, some firms just want to conduct three to six projects, bill the client and move on to the next one without delivering real results.
If you are looking for a quick CRO audit, you should expect to pay anywhere from $700 to $5,000. If you are looking for a more monthly project, then you should a budget anywhere from 5k to 20k.
This article might help: http://www.invespcro.com/blog/questions-to-ask-before-hiring-conversion-optimization-company/
Related Questions
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What exact data should I be looking at in analytics for improving conversion (revenue)?
First, you need to make sure you have the conversion funnel set up properly. Enter the urls for all of the checkout steps (cart, login/register, checkout page, etc) and then look at the conversion funnel. This will help you to see if there are any bottlenecks or major problems causing a huge portion of your customers to drop-off at any point in the checkout process. Ideally a checkout should be one page, the more clicks, the higher the drop-off. Also look at all of your individual pages, see which ones have the highest abandonment and the highest conversion. That will help you see what you are doing right/wrong. I'd also highly recommend doing extensive A/B testing. You'd be surprised how much difference the wording of a button or even the color can make on whether or not a user clicks on it. Same goes for navigation elements, position of items on a page, promotions, etc. You can never A/B test enough!PR
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What are the content marketing best practices of converting blog visits into signups?
Having a smart call to action at the end of each blog post is generally a good practice. Make it stand out, and make sure to add value to the visitor by signing up. I strongly recommend A/B testing (also called split-testing) your sign up call to action. That's the only way for you to improve the results of the signup rate. In regards to the conversion rate it's extremely difficult to predict. Depends on your value proposition, quality of content, your industry and so much more. Best advice is just to get started and be smart about the a/b testing. If you are running Wordpress I can strongly recommend OptinMonster to manage your call to actions. Unlike other solutions you won't have to pay a fortune, and it's very good. I'd also like to throw some flame to the fire on the ever ongoing discussions about popups. They receive a lot of flak, but are extremely effective. You can expect up to 200% more signups by using exit intent popups. Again - make sure to offer value to the visitor.FH
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How to price conversion rate optimization?
I provide conversion optimisation services on a price per day on a rolling monthly basis. I did it this way, because my background is in software development consultancy and everything was estimated and billed out on a daily basis. I also provide one off services which is normally priced based on how long it would take to complete. I prefer to work with customers on a rolling monthly basis because I can have an impact on many aspects of their digital marketing and business processes. It means I'm also not tied to only creating split tests but have the freedom to advise and have a positive impact on multiple areas of a business.KM
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If you were hired by a SaaS company that needed to increase its free user base from 1,200 to 3,000 in 6 weeks w/a budget of $10k, how would you do it?
Top 2 tactics: Existing Users and Industry Influencers. First, leverage the existing user base. Incent referrals with $5 for every new free user they get to sign up and start using PT Engine for a new domain. Second, reach influencers and offer them the same deal when they tweet / post to / email their audiences. Make the offer a 60 day free trial instead of the standard 30 day so that they are providing value to the people they refer as well. This is critical - don't make them feel sleazy, make them feel (and look) like heroes to the connections they share PT Engine with. That's $9k to get 1800 users, leaving you $1k for graphics, referral tracking system, administrative costs. I assume the $10k budget does not include your time - if it does you'll have to reduce the incentive, which will definitely make it less appealing. If you want to dive deep on reaching influencers, schedule a call with me at www.clarity.fm/ryandravingRD
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I'm looking to get off the Yahoo platform. Shopify seems to be nice, and BigCommerce just looks like a slightly better Yahoo. Thoughts?
Shopify is best use case for $0 to $1M ish, depending on product line, how many transactions that makes up, and if their are some custom things that are not possible on Shopify that realistically lead to huge gains that would cover more costs of a custom solution with something like magento. I recommend Shopify to everyone starting out. That's what we used at Diamond Candles up until about a $5M run rate. We were/are growing quickly so we hit a point where payoff of customizing checkout flow, add of social sign on, etc. that could not be done because of Shopify, would cover and surpass costs of a more custom option. Best to think about this simplistic example. View the ecom platform market in about 3 buckets. 1. Starting out: $0-$1M ish 2. Wow looks like you have a business: $1M-$20 or 50ish 3. You are/could be publicly traded: $50M+ Take a look at usage #'s for market share size from independent third party analytics tools from Builtwith: http://trends.builtwith.com/shop/Shopify/Market-Share http://trends.builtwith.com/shop http://trends.builtwith.com/shop/hosted-solution Just because something is found on the web more isn't the full picture. Ie. I could make a blogging platform and have a bunch of scripts and bots install it on millions of domains and I would have majority of the market for blogging platforms (ya that would take a while and isn't a realistic scenario but you can get the point). Providers dominating the different categories by companies in those areas actually doing volume and being succsessful? 1. Shopify, BigCommerce, Volusion, Magento GO, 2. Magento (varying editions), Yahoo Stores, Symphony Commerce 3. Demand Ware, GSI Commerce, Magento (varying editions) At the end of the day a good illustration goes like this. A truck and a moped are two different things. A truck is not trying to out 'moped' a moped and a moped not trying to out 'truck' a truck. They are both perfectly suited to different applications, situations, needs, and circumstances. The same goes with who you choose to handle your ecom platform. For 2-3 search for internet retailers first 500 and second 500 lists. Pull off all ecommerce companies doing between $10-$50M as an example. Use the builtwith.com chrome toolbar to tell you what platform they are using. Hire someone for $2 an hour via odesk to make a spreadsheet of everything and the make a pretty little pie chart. Now you know what each revenue volume level chooses as 1, 2, 3 preferred platforms. Option 3 as a side note but very important one, is primarily a platform and commerce as a service model with companies like Demand Ware and GSI Commerce leading the market with platform and services including but not limited to customer service for the brand, fulfillment, marketing services, website product photography etc. Their pricing models are based on gross revenue share. ie. SportsAuthority.com does $100M online this year, GSI takes 30% of that to cover everything. (I am not sure who Sports Authority uses, just an example) You can almost pick any traditional brick and mortar retailer and if they have a website where they sell things, they all do, GSI or DW are the people behind the scenes running the call centers, shipping etc. Diamond Candles, my company, who started on Shopify decided to not go with a the market dominating option of Magento for a few reasons. One of which being upfront cost for an agency or on staff magento CTO type. We decided to partner with a newer entrant, Symphony Commerce, which blends the 3rd category model of platform plus service. Rev. cut is significantly smaller than providers in category 3, but still get benefits of volume savings on shipping volume, scalable customer support that can handle rapid growth and occasional spikes without us having to worry about scaling or implementing best practices, and a fully customizable platform as a service so to speak that doesn't require us to have in house tech but where we are essentially renting part time ecommerce engineers from with resumes that list Google, FB, Twitter, Magento, Amazon, etc. So in summary. If you are <$1M in revenue just roll with Shopify. Greater than that but less than $50M ish then I would recommend looking into Symphony. If Symphony is interested in letting you in then you won't have to incur the upfront costs of an agency or implementation and you will have an ongoing partner equally incentivized i your long term success financially which I prefer as opposed to an agency model which economically is incentivized to offer a one time finished product and their revenue is not tied to my financial success. It is the closest thing to an equity partner while returning our full equity.JW
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