I am a consultant for many small businesses around the world and a trend I see is bounce rate issues. They are too high, I am looking for someone who is an actual conversion expert - how would I find someone with this skill set?
I don't think bounce rates is a Conversion issue.
It's a Traffic issue.
"How are people arriving there?" That's the question. Not "What do they do once they get there?"
If the wrong people are seeing your offer, it doesn't matter how great the copy is.
