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Business Strategy: Should we continue with our software project?
DS
DS
David Schoenecker , Help with Branding & Marketing answered:

Without fully diagnosing the market potential of your space it's difficult to say whether to go all-in or change course. It's smart that you're not wanting to the "just another ordinary software", but you don't need to be the best per se. You simply need to be unique - which may prove challenging when providing a utility. If it were me, I would sell what you have like crazy and potentially offer the service at a lower rate to start with based on the expectation to clients that you are in the midst of integrating new improvements. This would allow you to onboard them earlier to generate cash flow, then increase the cashflow once the new features are built in. Since I don't know the full scope of what you're doing I could be off base in that clients either want it all or nothing, but if the latter is not true I would sell, sell, sell and offer unrelenting service which may prove to be part of your uniqueness. Good luck.

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