Question
We have an established brick and mortar retail store. Part of the business has an e-commerce facing aspect that I feel has tons of potential, but I just can't seem to get any traction. The site is for selling wall art that we produce in house from vintage imagery. Much of it can only be found through us, and we know that people like our products from our in-store sales. I can't seem to get any sales online- even offering free item codes (for testing out our web-order process. Can anyone point me in the right direction? I should mention that after working on it for almost 5 years and spending a good amount of money, I'm hesitant to put much more time or money in a direction without knowing that it's really going to work. We don't have much of a budget. Help?
Answer
My suggestion would be to focus on some quality, organic SEO. Since your budget is limited, you can apply search engine optimization yourself and for limited funds. You just need to learn the ins and outs of SEO and apply it to your website and products one by one.
I recently recorded a podcast on the subject and if you are interested, you can find it here:
https://www.web-savvy-marketing.com/2016/05/ecommerce-and-seo/
