Question
Hello all!
We want to install some kind of growth hack referral model to our new project similar to groupon - online ecommerce web where users group together and get huge discounts if the goal is reached. Our products are Fashion clothes. We can offer 70% off retail prices.
Our thoughts:
1) Let register with Facebook only.
2) We make a very simple way to invite facebook friends to our website. (don't know how to make it super simple yet)
3) We give a referral link to the user and he can share it for 10% discounted products with his friends.
4) if the user's invited friends buy, we give him additional 10% discount or $30 in cash to spend.
Questions:
How can we make this work?
What would be the best way to engage users?
Which model is better: 10 percent for the user and his friends or a fixed amount of $30?
If anyone has experience on growth hacking, let me know and we can schedule a call.
P.S. a good source of info about growth hacking would be much appreciated.
Thanks!
Answer
It is great model to work with. Do not jump into it suddenly. Apply it on the later stages. Marketing metrics and KPIs are measurable values used by marketing teams to demonstrate the effectiveness of campaigns across all marketing channels. Contests or reward-based campaigns naturally can go viral. This assures that you are attracting the right people, who naturally will want to spread the word about your campaign. There is no one way to go viral. For anything to go viral however, there are some common factors that contribute to that velocity. Viral advocacy has and always will be the most effective growth engine for your product, brand, or cause. Going viral requires a dynamic formula with both qualitative and quantitative aspects. When you execute the release of this sequence of events, with enough “fuel” this lift what is known as a viral loop cycle into a state of perpetual amplification.
You can read more here: https://mobilemonkey.com/blog/growth-hacking-strategies
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
