What is the difference in price for a 500 person conference in Orlando FL vs. the same conference in Columbus Ohio?

What you want to do is create a relationship with that new potential customer. People can only oo and ah for so long, so what you want to do is create a compelling offer to bring them in. This is why candy and treats often work. Whatever it is, make it instantly satisfying and memorable (homemade cookies, perhaps?). Then strike up a conversation about your product or service. Just remember to always keep the potential customer in mind.

Try an infographic but if budget/skillset doesn't allow use a word doc and create a pdf. Whatever you do keep it short and sweet and a better suggestion is to use the body of an email for the actual pitch and the attachment/one pager or close too with supplemental info. No one likes reading and this is just an opener so they get a feel - you can answer detailed questions in a call/meeting

Since you're already using metals for naming your packages: Bronze, Silver, Gold, Platinum...it only makes sense to add a Titanium package. The names you are suggesting are good, but you'll need to change your naming convention to something like: Basic Partner, Standard Partner, Collaborative Partner, Exclusive Partner... Keep all naming conventions the same. I hope this helps.

Hi, Doing lunch and learns is a great way to get the word out about your business. Here's the catch; who are you selling to? Employees may be very interested in what you have to say but do they get to make decisions on how training budgets are spent? It's a real question. In some businesses maybe yes, maybe no. People who are independent sales reps or commission-based may be more amenable to what you're offering. Think of real estate agents, independent sales reps, etc. They have the mindset of running their own business and may be interested in making an investment if you can demonstrate a return on their investment. If you're chasing corporate business, maybe a lunch and learn in a neutral locale is the answer and invite training managers or HR types from many different businesses to attend. Also, you need to question whether people will want a weekend retreat. In my experience, entrepreneurs and the self-employed like weekend events because it doesn't cut into business time. Employees prefer weekday events because they view the weekend time as their personal time. I hope this helps a little. Dave

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