I'm interested in using text analytics in my therapy practice. Do I need to have a program written for me or is there user friendly software available

Khuram's reference to what I call the "gap technique" is spot on. Few people will rate something 10/10 or A+. This gives you the opportunity to ask them how to achieve that highest rating. Once you do that: "Shut up and listen!" :) -- One of the worst mistakes is to get a participant talking (and many people talk way too much) but then to cut them off even though they're giving you substantive information (obviously, if it's drivel, then you do want to move on). You also have to assess those you survey: some are founts of information and insight while others have nothing to say. All are not created equal, as it were. In all surveys, whether in person or on-line, I recommend open-ended (i.e., unprompted) questions (where possible) followed by close-ended (i.e., prompted answers) questions. In other words: What is your favorite brand of cookie (with no list specified)? Perhaps they say Oreos. Later on, after they've forgotten that, you have a list: Which is your favorite cookie brand: a) Little Debbie; b) Mrs. Fields; c) Oreo; d) Duncan Hines? Now if those two don't match up, how valuable are these answers? So that gives you the ability to test for validity. Once you present the prompted answers, you've poisoned the well, which is why they have to come later. Hope this helps and should you have any questions, I would welcome the opportunity to discuss with you. Best, Steve

Ah, Tinder for introverts? I have used SurveyMonkey before and I am using it now to test an online/on demand PR course that I am filming. Yes, it is a great idea to test with SurveyMonkey and it is a very easy site to use. You can add the link to your survey on all social media and in an email. I would start by emailing all of your contacts. However you may want to consider giving your testers something to try. Have you developed a prototype? I also recommend finding out what people think about your idea via meetups and events and by creating an opt-in page. Let me know if you need any help.

There are multiple survey software platforms. There maybe one that is better than another based on your specific needs. See below link to review the Top 10 survey software. http://www.capterra.com/sem/survey-software?headline=Top%2010%20Surveying%20Software&gclid=CLXsmM6SoM4CFQoJaQodgGUOFA

Before you do any surveys, I'd strongly recommend talking to 5-7 prospective customers first - either in person or on a phone/video call. During that, I'd ask questions to learn what you're competing against - what other educational toys would they consider instead of yours? What would yours need to do to be different enough for them to buy? How much are they willing to pay? Once you've talked to a handful of folks, then it's OK to do a broader survey with a tool like SurveyMonkey Audience: https://www.surveymonkey.com/mp/audience/. You can think of the qualitative research as a way of informing what options you present to survey takers on the pricing question.

Why does your original goal have to be unattainable? Figure out another way to generate the money to go to your MBA school. That should draw you on. Honestly, you pick up the pieces by picking up the pieces. Wallowing in self-pity is pointless. We all go through ups and downs. If you get beaten once and give up, you won't be a winner. The key is in the getting up again. Every day there are goals which have plans for their attainment invalidated by events. The planners keep the goal...and come up with new plans to reach them. Perhaps a review of Think And Grow Rich will help you. It has been a goal of mine to be a public figure. During the years I was 27 - 30, 4 full years, I bent my entire life towards becoming a council member in my home town. I kept a fairly easy management job so I could focus on evening activities supporting reaching my goal. I joined fraternal organizations and rose in them. I was appointed to and participated heavily in committees of council. I produced press in the local papers and got the city's non-profits and business groups talking, and more. I viewed this as no less than a "life purpose" thing. The 2005 election came and went...and as if I had been standing at train platform, waiting for the thing to come along that was so important to me, only to find that it blew on past without stopping--I lost. If you feel anything like the sense of loss and confusion I felt at that moment...after 4 years of deliberate, consistent effort, and rising high in the related fields...coming so close to what I desired, only to have it fly away...then I understand how you're feeling right now. The goal didn't change, but the means of achieving it did. It took at least three years for the sense of bitterness to fade. I moved thousands of miles away to a different country. I changed jobs and got an entirely new focus. But the goal didn't change. Pick yourself up, dust yourself off, and ask yourself: What out of the MBA education is what I really want? Is it the diploma? Is it the skillset? Is it the prestige? Is it the key to unlocking some great job opportunities? Is it something else? I'll bet you can learn and apply whatever these things are some other way...or you can figure out how to get back on top and afford the program. First thing to do is get your head straight. You know the old homily, and I am not usually one to repeat them, but it is apt for you: The Man Who Thinks He Can by Walter D. Wintle If you think you are beaten, you are; If you think you dare not, you don't. If you'd like to win, but think you can't It's almost a cinch you won't. If you think you'll lose, you've lost, For out in the world we find Success being with a fellow's will; It's all in the state of mind. If you think you're outclassed, you are: You've got to think high to rise. You've got to be sure of yourself before You can ever win a prize. Life's battles don't always go To the stronger or faster man, But soon or late the man who wins Is the one who thinks he can.