I'm interested in using text analytics in my therapy practice. Do I need to have a program written for me or is there user friendly software available

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I think it is a good start. From my experience, people don't really know what they want -- they only think they do. An example of this is when Steve Jobs announced the iPad. There was collective confusion (more so than any other time Apple has done something). Now, we couldn't imagine our world without it. That said, the participants of your survey will likely answer within their comfort zone or what they are familiar with. This is what they *think* they want. If you base your entire business model on what people think they want, you will end up duplicating what they are already accustom to (your competition). Getting a sense of your market is a good thing, but you most have the "secret sauce" that will woo your potential customers away from their routine. I don't know what type of restaurant you are aiming for, be it fast food, causal sit down, unique and interesting, or 5-star quality. Based on that, price becomes very subjective. There is a very unique, one-off restaurant I enjoy visiting when I am traveling in Southern California. It is priced higher than any other restaurant in the area, but I am not paying for the food or even the service. I am paying for the way it makes me feel and the environment they maintain. The participants of your survey will likely not be considering intangibles like this when they answer. Keep this in mind, but don't build your entire business around it. Questions to validate your business model may include: - How important is the selection of adult beverages? - How important is the selection of healthy choices? - How important is a family-friendly environment? - How important is the quality of food (we don't always go where the food is best) - How important is the speed of service? Based on your question, I am guessing you are going for a family-friendly, speedy, inexpensive alternative to McDonalds, Burger King, or Carl Jr's. These companies have deep pockets to fend off upstarts. Your value proposition will need to be rock solid to defend against the giants of the industry.

Why does your original goal have to be unattainable? Figure out another way to generate the money to go to your MBA school. That should draw you on. Honestly, you pick up the pieces by picking up the pieces. Wallowing in self-pity is pointless. We all go through ups and downs. If you get beaten once and give up, you won't be a winner. The key is in the getting up again. Every day there are goals which have plans for their attainment invalidated by events. The planners keep the goal...and come up with new plans to reach them. Perhaps a review of Think And Grow Rich will help you. It has been a goal of mine to be a public figure. During the years I was 27 - 30, 4 full years, I bent my entire life towards becoming a council member in my home town. I kept a fairly easy management job so I could focus on evening activities supporting reaching my goal. I joined fraternal organizations and rose in them. I was appointed to and participated heavily in committees of council. I produced press in the local papers and got the city's non-profits and business groups talking, and more. I viewed this as no less than a "life purpose" thing. The 2005 election came and went...and as if I had been standing at train platform, waiting for the thing to come along that was so important to me, only to find that it blew on past without stopping--I lost. If you feel anything like the sense of loss and confusion I felt at that moment...after 4 years of deliberate, consistent effort, and rising high in the related fields...coming so close to what I desired, only to have it fly away...then I understand how you're feeling right now. The goal didn't change, but the means of achieving it did. It took at least three years for the sense of bitterness to fade. I moved thousands of miles away to a different country. I changed jobs and got an entirely new focus. But the goal didn't change. Pick yourself up, dust yourself off, and ask yourself: What out of the MBA education is what I really want? Is it the diploma? Is it the skillset? Is it the prestige? Is it the key to unlocking some great job opportunities? Is it something else? I'll bet you can learn and apply whatever these things are some other way...or you can figure out how to get back on top and afford the program. First thing to do is get your head straight. You know the old homily, and I am not usually one to repeat them, but it is apt for you: The Man Who Thinks He Can by Walter D. Wintle If you think you are beaten, you are; If you think you dare not, you don't. If you'd like to win, but think you can't It's almost a cinch you won't. If you think you'll lose, you've lost, For out in the world we find Success being with a fellow's will; It's all in the state of mind. If you think you're outclassed, you are: You've got to think high to rise. You've got to be sure of yourself before You can ever win a prize. Life's battles don't always go To the stronger or faster man, But soon or late the man who wins Is the one who thinks he can.

Mailchimp, SurveyMonkey and Google Forms are the easiest places to start. Think about running a smaller survey to understand, if the results give the picture, you are looking for - and scale after the initial testrun(s). And make sure, that the platform supports an export format, that you are happy with, when you need to process the responses of the survey. Scaling it can be done in multiple ways. You can do it organically by posting your survey on online platforms (Facebook, Instagram, Reddit, etc. etc.) depending on where you believe your audience is. You can find a number of groups, where you can post the survey. Or you can buy marketing of the survey, if you can afford it. Or give prices to participants. But if you want a lot of participants, you have to make it a topic that generally interests a lot of people, and you need some good introductory copy to convert the interested audience to participants. Be honest about your intention; if it is a survey for lead generation, say so. No way around promotion - either paid, or through the grind of posting and expanding yourself. Always happy to set up a call, if you want to discuss further options. Best of luck and best regards Kenneth Wolstrup

Use Facebook insight. There is a feature in facebook that you can use to identify your potential customer and i'm revealing you a simple trick. Choose a 'public figure' of your niche: as an example if you are a personal trainer you can choose a very known name, then go to facebook insight, in the business manager, and put the name of him. If it's very well known, probably he has a fan page or something, so Facebook will display you the identikit of the people interested. They go VERY IN DEEP: you can see how much they earn, what is the average family, where they live etc Write down these datas. You can use it further also for paid ads.