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MenuThat question cannot truly be answered unless one knows the nature of the offering, the level of company targeted, and who you consider to be the decision makers.
Automotive OEM's have very strict processes for procurement. The tier 1 supply base will be similar. Tier 2 and 3 suppliers will be approachable.
That said, if you are targeting OEMs and suppliers, social media isn't going to work great. These companies may use social media to promote vehicle sales, but their decision makers and buyers are not using it to source products and services.
The automotive industry in the US, and particularly the Detroit area, is very close and people have worked together for years. Building relationships within the organizations is your best opportunity for success.
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