In such a case, you can run feasibility analysis.
Market failures, competitive pressures or unexpected developments in those products or systems may undermine your marketing efforts. Established market leaders can assert massive financial pressure on new product entrants through pricing strategies, promotion, and preferred supplier arrangements. Try to identify economic conditions and growth trends within the market where your product or invention will be sold. Intellectual property protection needs to be considered from the time of idea conception.
You can read more here: https://www.business.qld.gov.au/starting-business/planning/idea/feasibility
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath