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MenuIs it foolish to post a Kickstarter campaign for a SaaS that is primarily for businesses (not consumer oriented)?
I have a SaaS startup that services the marketing and promotion industry which is directed at small businesses, not for regular consumers.
Is Kickstarter a poor platform for this kind of launch? Should we consider another option?
Answers
It's not foolish, but it's going to be extremely hard to pull it off. I would consider starting with a beta program so you can have some paid clients to pay for the company's expenses.
After you have some traction, you can raise a seed round.
I would honestly advise against using Kickstarter to launch a Saas product. Unless you can build a really targeted list before hand and then email them. You won't see a ton of organic growth from the Kickstarter platform.
Kickstarter works best for consumer products or art projects. This does two things:
1. It has wide appeal.
2. There is a tangible product afterwards that the backers can enjoy.
B2B SaaS has neither of these two. Instead, use producthunt or hackernews to get feedback (and early customers) on your product. Does that help?
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How can I get a list of startups (SaaS, software, online gaming) which are unfunded, seed funded or series A funded?
Use Mattermark.com to find them. They have a 14 days free trial. The tool will let you filter by founding and type of company, so it will probably give you what you need.JC
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What are the SaaS B2B expectations when paying annually - annual paid annually or annual paid monthly? Is a discount necessary (i.e. 20%)?
Most Software as a service vendors generally don't book annual deals except in highly specialized cases. Most customers prefer to be able to cancel/change anytime they choose. Also, deals done "offline" end up actually often being more trouble than they are worth to administrate especially for a $2988 ticket. Generally, companies don't view prepaying for SaaS products a year in advance as a "convenience" (to them) so if the debate is internal (not customer driven), I'd set this debate aside until it's requested by the customer. Most customers will request a discount to pre-pay annual service. Happy to talk this through with you in a call, to work through the specifics of your situation in more detail.TW
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When launching a product on Kickstarter, how and when do you get press coverage?
It's all about building a relationship with these journalists and bloggers. You want them in your pocket long term. Ultimately, they are usually interested in the same things as you, which gives you a chance to connect on a deeper level and make an online friend. If you make a friend, then maybe they can even introduce you to their other journalist friends when the time is right. Ps: when you finally do send them your stuff, keep it short and make sure your visuals get the point off without them needing to read a description. Visual storytelling is huge. Remember: people don't like to readJM
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How can I get press for Kickstarter campaign in advance before launching?
Have a great story / hook. Reach out to outlets who 1) are relevant 2) write about Kickstarter campaigns regularly. Determine why you want the press, pre-launch. It should either be for social proof for your "Kickstarter As Seen In Logo Banner" or to drive any traffic to a landing page to gather pre-launch opt-in emails. That is explained more in these blog posts. Enjoy... http://crowdfundinghacks.com/this-kickstarter-project-is-already-funded-and-it-hasnt-even-launched-yet/ http://crowdfundinghacks.com/how-kittyo-used-the-macgyver-trick-to-crush-their-kickstarter-goal/ http://crowdfundinghacks.com/how-kittyo-gathered-13000-opt-in-emails-in-only-5-months-part-1-includes-successful-templates-strategies-etc/CH
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Any opinions on raising money on Indiegogo for an app?
Apps are difficult to fund on IndieGoGo as few are successful, and we rarely take them on as clients. Websites like http://appsfunder.com/ are made for that very reason, but again, difficult to build enough of a following willing to pay top dollar for an app that could very well be free, already existing in the marketplace. A site that is gaining more traction you may want to look into would be http://appsplit.com/. Again, Appsplit Is Crowdfunding For Apps specifically.RM
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