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MenuHow can I get press for Kickstarter campaign in advance before launching?
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Have a great story / hook.
Reach out to outlets who 1) are relevant 2) write about Kickstarter campaigns regularly.
Determine why you want the press, pre-launch. It should either be for social proof for your "Kickstarter As Seen In Logo Banner" or to drive any traffic to a landing page to gather pre-launch opt-in emails.
That is explained more in these blog posts. Enjoy...
http://crowdfundinghacks.com/how-kittyo-used-the-macgyver-trick-to-crush-their-kickstarter-goal/
Most definitely. I actually highly recommend it so that you can collect emails before launching. This can be done through creating a beautiful landing page with content. Depending on your press approach, you could email writers or hire a PR firm.
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