What do the red and green markers on Alexa rankings mean for your website?

Two key concerns are 1. Customer confusion with the 2 offerings: Imagine being in an art gallery that sells photography training and fine art or a book store that tries to sell you fine art. Even if it's the same group of people, they may be in very different mind-sets and hence may not associate both together. 2. SEO challenges with mixed messages you're sending. Which keywords would you optimize for which part of the site? Advantage would be if the customer base is the same group of people, hence offering cross-sell opportunities. For instance, if your MAIN source of leads for the training site is the art site, then this would be more important. In general, I would suggest one site for one customer group. If there is likely to be a very high overlap, then same site, with multiple sub-sites might work. In matter of fact, it'll probably be EASIER to do two sites for this than one site. Your designer will thank you :) Then tastefully add cross-links in the places where someone is likely to use them. For instance the art gallery could have a post 'How I make art' and links to your other business there. And the photog training site would have your art pics with subtle on-image links to your art biz. While I'm not a branding expert, I do find that my engineering lead approach to challenges in Marketing/Sales usually works, and provides clarity and direction.

I have been working in SEO for over 10 years and have built search agencies from the ground up. I've also worked with some big brands on International SEO like Active.com, as well as many US based chains like Extended Stay Hotels. I suggest sub-directories as they are MUCH easier to manage and promote via SEO. You can't have specific local IPs with sub-directories, but you can with sub-domains. But that's not hyper critical, there are WAY more important factors. Plus, you can geo-target in Google Webmaster Tools. Your current structure for sub-directories is perfect: http://drivingtests101.com/Canada/Ontario With subdomains, each will be treated like a brand new site. So you would have to work very hard to get each to gain good authority SEO-wise. Plus managing and hosting lots of subdomains is a ton of work! In order to not get penalized you need to: Implement the the "lang" and "hreflang" tags in the HTML of each country directory and all pages within. Have unique Title tags and descriptions written in each language. Have unique content for each country and state page. Written in each respective language. Yes, its a TON of work but hey, you are trying to take over the world! If you are serious about international search traffic then you will do these things and the costs should be balanced out with the extra traffic you'll get. If you can make the root domain super authoritative then it will boost ALL of the internal pages. This is also key to ranking well for international search. I'm open to a follow up call to elaborate on any of my responses or to answer other questions.

The cost of SEO depends a great deal on three things: 1) The specific services being offered (SEO, social media, content strategy, etc.) 2) The degree in which those services will be implemented (how many hours per month) 3) the skill and experience level of the SEOs involved. $800/month is a pretty small investment if you consider all the layers to making a web marketing campaign successful. My company will usually not touch any fully-managed web marketing campaign for less than $1500/month and that's at the low end of the aggressiveness meter even for a pretty basic site. A larger ecommerce site might start around $5K and go up from there. Overall, you want to look for value and results. You'll want to know how long the SEO has been in business and when looking at proposals you need to understand the amount of time the company will be investing in the campaign. You also want to spell out your goals and establish the expectations on how/when those goals will be achieved. When the SEO and client don't have the same expectations, that can lead to issues later on. But if you know what the goals are you can both be on the same page from the start.

Hi, Your site is a Q&A so I presume that every time someone create a new Question it will generate a unique URL for that. Indepentend if you have or not an answer you want Google to crawl and index your site as quick as possible to start to analyzing the new page and bring traffic to it. The best way to expedite this "re-crawling" is to use a ping service that you can trigger after your user answer the question. PS: If you site is updated frequently you shouldn't have a problem with crawling, because Google usually identify this type of website really quick. Drop me a call is free for this week. Best,

The best way to work around something like this is to map out the long-term strategy in phases. Build out a brief project map that outlines what they will receive within the 1-3 month period, the 4-7 month and the 8-12 month period. Set micro objectives for each period and this will give the client a bit more confidence in the short-term plans as well as the long. The key thing to remember here is that the client will often be worried about being tied into a contract that doesn't deliver results. As a result, you need to show why you need the time that you do. One thing that I often throw in is an extra incentive for longer contract lengths - for example, an extra PR/content campaign or some paid advertising extras. Try to assure them of some shorter term results that you can obtain as 'quick wins' and build their confidence this way - the major targets will always be longer term but if you can demonstrate that there will be progress between then they will be a lot more receptive.