Global digital advertising spending is expected to rise 17.1% to $327.28 billion this year, with Google and Facebook leading the pack when it comes to U.S. If you are not spending a lot of money on advertising and have opted not to run experiments with different audiences, ad sets and variations, and are instead focused on optimization, CPC advertising is likely a great option for your business. The average cost per click for Google Ads varies depending on your industry, business type, and networks that you run your campaigns on. The prices you end up paying for each click on Google can add up fast, especially if you do not keep a close watch on things that affect CPC cost. Like other types of pay-per-click advertising, Google Ads are placed through an auction process. While big ad budgets are always a plus, the Google Ads' process ensures a far more level playing field than you'd expect.
You can read more here: https://adespresso.com/blog/cpc-advertising-guide/
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