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MenuHow can I find & recruit good affiliates that can actually help grow my website and avoid the "coupon" craze affiliates that always want to signup?
I've tried ShareASale, ClixGalore, etc. but the massive amounts of "coupon" site affiliates is unreal.
I don't want to give up on affiliates as a growth channel, and I know if I network with the right affiliates this would definitely help my website grow but finding good affiliates is the hardest part.
Answers
First you have to know a bit about Affiliate marketing and realize that actually there are at least very different types of affiliates and they all serve different purposes in the sales cycle. Some help push value conscious consumers over the edge (ie, coupon based sites that you refer to), but others drive a totally different purpose.. They are more upper funnel (Loyalty, Content, Non-Profit publishers). I could help you create a plan and policies to effectively navigate the affiliate space. Good luck :)
Consider buying a membership to Klout and look for blogs/influencers that get a high score in your industry. From there, reach out to them about a possible affiliate deal.
Human emails are the best way. Try to keep it short and say what you do, why you like their blog and how you would love to start a program with them to promote your website.
The largest blogs will want to have a better deal than just put your name up, you will have to think of a campaign or something unique for them to promote. But at that point, you are getting high relevance shares.
You are correct - Recruiting affiliates *can* be difficult but not impossible.
I would recommend recruiting out of network. Just a few ideas for you:
- Look at who is promoting your competitors (Google Search, active running PPC campaigns, etc.).
- Find aligning sites in your industry that might not look like a standard affiliate relationship; there is not a single mold for an affiliate!
as a side note: Working with *certain* coupon affiliates that can still drive value (not just last click, biggest discount) can be a fruitful relationship. You just have manage it and give them perhaps separate terms to work off of.
Hope this helps! Happy to take a call if you have further questions or need more in-depth details.
Check out AffiliateLeads.net. You can purchase affiliate contact data and reach to attempt to recruit them, but they may only be interested if they think they can actually make money as your affiliate.
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A StartUp is looking into setting up an affiliate marketing platform, I believe the setup is different to the industry standard. Any insights please?
So this model has been attempted before in various formats. As a direct comparison, 3-4 years back there was a company called WidgetBox. They were a startup. Successful in getting funding. Raised at least $8 million. Their changed up their model a few times but their most successful one was nearly identical to what you described. They went directly to various advertisers on a CPA basis and then guaranteed publishers a set CPM based on the agreed CPA with the merchants. Got as high as doing 500 million impressions a month. But they didn't appropriately account for fraud, had to back out on payouts, ended up nearly folding. They were able to pivot and be absorbed into Flite. A less direct comparison of your scenario is very common. Many affiliates these days operate what is considered a sub-network (against the rules of most larger affiliate networks) or a super-affiliate program. Examples are the dozens of loyalty affiliates out there like Upromise who also have their own affiliates (as well as members tracked on sub-ids) underneath them. Being the advertiser's "sole" affiliate is partially where I don't see the model you describe work. Unless your advertisers are completely unfamiliar with the digital space they are unlikely to only work with one company as their sole affiliates. Advertisers like to scale. It's why they work with networks. What ever you decide, Post Affiliate Pro does not have a robust enough of a platform for you to launch with. Beyond that the software's ability to help detect fraud is suspect. HasOffers (know called Tune) is a way better choice. Also recommend looking at Performance Horizon Group. Either way, highly recommend rethinking the "exclusivity" or "sole" component of your model and asking yourself why an advertiser would just go with you?AD
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What Wordpress Plugins is the best for creating a Multi-Level Affiliate Marketing program?
There is a lot of points in your question which unless someone has the exact same setup as you - I don't think you will get the answers you are looking for. I believe you should limit it by asking yourself: What is the ONE thing the MLM plugin I am looking for can do so that it achieves the maximum amount of result to my business by using it? IMHO - it would be the ability to set commissions for the products you sell and award commissions to those affiliates that actually earn you sales. All other features, while nice, are ancillary features that from the perspective of the affiliate - don't really need in order to be successful. In that regard - I would suggest https://affiliatewp.com/. When it comes to running affiliate programs on WP sites, it wins out as the best in my experience. Hope this helps! Glad to assist any further if you need help.TB
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