After spending 5 years in the depths of big agency advertising, I've learned too much about inefficiency and ballooning budgets to ever look back.
Now, I run my own marketing firm and I spend my free time teaching young marketers what they need to care about in classrooms like General Assembly.
I care about two things when it comes to helping clients grow their business - The money your company makes back per month and if you can track the results.
Here is what I specialize in:
-BRAND POSITIONING. How is your company is seen and consumed by your customers? I studied human psychology in school and would be glad to help show you how advertising really works.
-DIGITAL MARKETING. The technicals of what your company does to draw users in online. With 90% of your users online once a day, this is the cheapest and most effective way to hack your way to growth.
-SEO, SEM, SMM, And every other buzzword. I'm a Google Partner, a Facebook Advertising Partner, a Pro counselor at Moz and a lecturer at General Assembly on these topics. Don't be fooled by people who have read a few blogs.
-PUBLIC RELATIONS. In the age of too much information, how do you get the attention of the biggest publications around? What do you do to avoid a media meltdown? I ran a PR shop and can help you.