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Business Strategy: What should we do if our users are expecting a free service, but we are unable to meet the cost?
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Padraic Ryan, Professional E-Commerce Designer/Developer answered:

Well I'd start by mentioning somewhere on the site that it isn't a free service. There isn't one piece of text or menu item that says anything about it being a paid service. Add a 'pricing' menu item, or show the pricing right up front on the home page.

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