Question
We have a website called mystockalarm.com. Most of the users are expecting it to be a free service, but we are unable meet the cost. Please guide us.
Answer
Well I'd start by mentioning somewhere on the site that it isn't a free service. There isn't one piece of text or menu item that says anything about it being a paid service. Add a 'pricing' menu item, or show the pricing right up front on the home page.
