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Google Analytics: Why is the bounce rate for a few particular campaigns on Facebook always one?
David Favor, Fractional CTO answered:

Try running Chrome + installing the Facebook Pixel Helper extension.

This will show you if your pixel is actually firing.

Sounds like one or more pixel may not be firing.

You can also fire a custom event for yourself, to debug your entire pixel flow.

https://developers.facebook.com/docs/marketing-api/audiences-api/pixel covers how to do this.

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