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Question

I am trying to run a few campaigns through social media and while I am getting good replies in terms of comments and messages, I am not sure why my bounce rate is always 1 with a session time of 0. I even tried going through the links that I am using to track on my side and even navigated through few pages and it still shows 1. I have already checked google analysis code and it is applied on all pages. I am really clueless at the moment.

Google Analytics

Online Marketing

Facebook Marketing

Answer

David Favor answered

Try running Chrome + installing the Facebook Pixel Helper extension.

This will show you if your pixel is actually firing.

Sounds like one or more pixel may not be firing.

You can also fire a custom event for yourself, to debug your entire pixel flow.

https://developers.facebook.com/docs/marketing-api/audiences-api/pixel covers how to do this.