Why try to get "toys"? Why not a long-tail keyword? It's going to be impossible to get "toys". (Unless you are rewarded by Google for being local) You'll be competing with informational results like Wikipedia and queries like "what are toys".
Be specific. "Toys for children under five" or specific toys, balls, rattles. Long tails will have more of a buyer intent.
5000 links to toys, that's just silly.