Loading...
Answers
MenuDoes Shopify cause SEO issues?
I am trying to change our Ecommerce platform. Although our current platform gives us good results in SEO but there are integration issues with third party apps as it is very hard to keep the shopping cart at the latest version. Shopify will solve integration issues but what about SEO? We do not want our site rankings to fall down after the migration.
Answers
It is inevitable that you will see some rankings drop, no matter how well you check all the "migration best practice" boxes. I've never seen a migration done that resulted in no, or even positive changes right after launch. However, you can greatly reduce the time that your rankings fluctuate and stabilize again by taking all the proper steps. There are simply to many to list, but the main issues are typically around URL changes. Ideally you'l want to make sure there is a 301 redirect in place for every page that has a URL change. Also, make sure to submit a new sitemap via Google Search Console the second you launch the new site.
The thing to keep in mind is that any time Google sees big changes, it will "step back" a bit from the site to reindex and reanalyze everything. Whether this is a platform migration, an extended server outage, or a domain change, it almost always results in a temporary decrease in ranking. Whether or not (and how soon) you come back stronger will depend on how well you handled the migration and how much better the new site is from an SEO perspective. Shopify is a decent platform and like any of the major systems, can be optimized to rank quite well in most industries. I'll leave you with this decent resource - https://moz.com/blog/web-site-migration-guide-tips-for-seos (I'm not affiliated with Moz in any way).
This really depends on the amount and type of products you are selling.
From an SEO perspective, Shopify is great for small sites (let's say, under 100 products that don't frequently change).
However, if you have a business with lots of products and that change regularly, it might be a bit riskier. This is because Shopify lacks some of the page indexation/management functionality of some other platforms.
Take a read of these, as I think they will help:
http://www.codeinwp.com/blog/shopify-vs-magento-vs-woocommerce-vs-bigcommerce-vs-wix/
http://tripleseo.com/shopify-seo/
https://ignitevisibility.com/shopify-seo-review/
No,Shopify won't cause any SEO issues, becuase like other systems e.g wordpress , magento etc , it's themes are made in HTML, css3 and js and it's own templating language called Liquid. As you can see, you can optimize your site for any SEO concerns. I am also a Shopify Developer and i am telliing you that shopify store can be easily optimized for SEO
I'll take a different approach than the other answers: yes, it's likely you'll have issues switching to Shopify if you don't plan absolutely everything.
Now, if your site is making no money or a limited amount of money, the stakes aren't that high. But if you're making a substantial amount of money for your business from your ecommerce platform, then the stakes are absolutely high.
Here are the questions to ask:
-Do you have complicated, custom products that require configuration? If so, then really evaluate if the switch makes sense and can be done within scope.
-Do you have tons of product, over 1,000? If so, then take a good look at whether Shopify is the best.
-Are you using features on your legacy platform that are crucial and not built into Shopify?
-Are there certain traits on your site such as internal links or category page content that is difficult or different to implement on Shopify?
-The list goes on
Don't just flip the switch and hope it works. Shopify can be great for SEO, and better than your current platform. Or it can be way worse, depending on where you're coming from.
I don't care if you go to this link or not, just wanted to let you know I've thought about this a good amount and I'm continuously updating this page on all Shopify SEO topics - https://www.greenflagdigital.com/shopify-seo/
Shopify does have SEO issues these are as follows:
1. Inability to edit tag pages
2. Duplicate content
3. Duplicate page titles
4. Forced URL structure
5. Locked robots.txt
6. No customization of pages
7. Limits on page titles and meta descriptions
8. Poor initial template selection
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
Related Questions
-
How Google can index/reindex my page as quickest as possible, as and where there is some change happen in the content?
Hi, Your site is a Q&A so I presume that every time someone create a new Question it will generate a unique URL for that. Indepentend if you have or not an answer you want Google to crawl and index your site as quick as possible to start to analyzing the new page and bring traffic to it. The best way to expedite this "re-crawling" is to use a ping service that you can trigger after your user answer the question. PS: If you site is updated frequently you shouldn't have a problem with crawling, because Google usually identify this type of website really quick. Drop me a call is free for this week. Best,Yuri MorenoYM
-
What is a reasonable price for SEO services?
The cost of SEO depends a great deal on three things: 1) The specific services being offered (SEO, social media, content strategy, etc.) 2) The degree in which those services will be implemented (how many hours per month) 3) the skill and experience level of the SEOs involved. $800/month is a pretty small investment if you consider all the layers to making a web marketing campaign successful. My company will usually not touch any fully-managed web marketing campaign for less than $1500/month and that's at the low end of the aggressiveness meter even for a pretty basic site. A larger ecommerce site might start around $5K and go up from there. Overall, you want to look for value and results. You'll want to know how long the SEO has been in business and when looking at proposals you need to understand the amount of time the company will be investing in the campaign. You also want to spell out your goals and establish the expectations on how/when those goals will be achieved. When the SEO and client don't have the same expectations, that can lead to issues later on. But if you know what the goals are you can both be on the same page from the start.Stoney deGeyterSD
-
My business offers two different types of services. Should I combine them in one webpage, or create two?
Two key concerns are 1. Customer confusion with the 2 offerings: Imagine being in an art gallery that sells photography training and fine art or a book store that tries to sell you fine art. Even if it's the same group of people, they may be in very different mind-sets and hence may not associate both together. 2. SEO challenges with mixed messages you're sending. Which keywords would you optimize for which part of the site? Advantage would be if the customer base is the same group of people, hence offering cross-sell opportunities. For instance, if your MAIN source of leads for the training site is the art site, then this would be more important. In general, I would suggest one site for one customer group. If there is likely to be a very high overlap, then same site, with multiple sub-sites might work. In matter of fact, it'll probably be EASIER to do two sites for this than one site. Your designer will thank you :) Then tastefully add cross-links in the places where someone is likely to use them. For instance the art gallery could have a post 'How I make art' and links to your other business there. And the photog training site would have your art pics with subtle on-image links to your art biz. While I'm not a branding expert, I do find that my engineering lead approach to challenges in Marketing/Sales usually works, and provides clarity and direction.Prasanna KrishnamoorthyPK
-
Will redesigning a website (ground up) ruin the search ranking of a site?
TL;DR -> Yes you will risk it if you don't perform a proper audit and migration from the original platform. Any type of architecture changes can 100% ruin your SEO if you are not migrating content and topics correctly. Many people assume this is limited to URI structure but underestimate the power of Topical hierarchy and the content, internal linking and URI structure which play a crucial role into any migration effort. If you have any questions about the migration process, give me a shout. Decent free migration checklist: https://searchengineland.com/site-migration-seo-checklist-dont-lose-traffic-286880Tyler McConvilleTM
-
Will moving my website to another web host / server affect my google rankings?
Typically just moving from one server to the next has no issues at all so long as you're not making any other changes to the site, such as changing URLs in a re-design process. Just make sure its a quality, respected server. If the server has issues then, yeah, you'll inherit them. But otherwise you'll be fine.Stoney deGeyterSD
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.
