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Testing: Should I offer my beta B2B service for free for a major established company which is probably going bankrupt in one year or less?
JK
JK
Jason Kanigan, Business Strategist & Conversion Expert answered:

Agreed with Sergio: you probably want to stay away from this one.

We get branded by those we hang around. And if you're hanging around financially troubled firms, you'll get branded that way. And what happens to them rubs off on you. They go bankrupt, you were somehow involved...you must be at least partially responsible, 0.0001%, right? but still involved in their failure.

Perception is reality.

Executive attention of a case study based on a failed company isn't good.

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