Loading...
Answers
MenuWhat keywords would work for 'general' lifestyle blog about life in Sydney, Australia?
Some time back I started a blog to show my family overseas a bit about my life in Sydney. It includes snippets of life such as local events and festivals, local wildlife, trips we've made, things that are uniquely Australian. I'd like to develop it and get a bigger readership but have no idea what sort of keywords to use, given how general the posts are. Any ideas?
Answers
Creating successful (you define what this means) content online, no matter the topic or audience, is dependent upon research. Use online tools such as Google Trends, Google Suggested Search, Keyword Planner, etc., to discover what people are searching for. You can then use this data to create "buyer personas" - which allow you to build profiles of the different types of people that you want to consume your content. Once your buyer personas are accomplished, you can assign specific keywords and phrases to each and begin writing. If you're interested in learning the details of each, along with the next steps, I'd be happy to help! Good luck!
The audience outside Australia for a blog about life in Sydney will be very small. So if you're looking for a large audience, you might want to blog about something else or else address people in Australia primarily.
For attracting an Australian audience, try this:
Carry pen and paper around with you for a week or two. Every time you see, hear, or remember something distinctively Australian or unique to Australia, jot it down. Even if it's just a turn of phrase, a scrap of local news, or a business establishment, these are elements that you could weave into your blog posts – keywords that might attract passers by who have searched for similar phrases.
For attracting a non-Australian audience, such keywords will be too obscure to magnetize search traffic. You'd have to research what search queries are commonly entered by tourists planning an Australian vacation.
2 very different approaches for 2 utterly unrelated audiences.
Coming up with the right keywords is an art and a science. I have employed a few different tactics to identify key words and it is possible to limit those to the words in specific locations.
Looking for trending topics in Sydney would help you to narrow down the keywords for a lifestyle blog.
I would be happy to discuss how to find the best key words if you would like to schedule a call for follow up questions.
To get the keywords for general' lifestyle blog about life, follow these steps.
1. Get suggestions from the source: Obviously, Google has more data on search activity than anyone. Ever noticed as you type a phrase into the Google search field it begins guessing what you are looking for? The system is anticipating your needs based on the popularity of past searches and attempting to save you time by offering suggestions. Aptly, this is called “Google Suggest.” KeywordTool.io is Google Suggest on steroids. The tool helps you discover thousands of long-tail keywords related to any topic by automatically scraping every phrase from Google Suggest.
2. Use Google AdWords Keyword Planner: The Google AdWords Keyword Planner tool was created to serve the needs of companies using their popular pay-per-click ad program. However, you can create an account whether you plan to pay for search ads. The data offered via the tool is vast. Most importantly, it will serve your blog planning needs by delivering (1) approximations of the search volume for the keywords you enter, and (2) related keywords. Enter an idea, or several, and the tool will return up to 800 suggestions pulled from Google’s massive database.
3. Dig into related searches: We covered the suggestions Google offers as you type. Their suggestions do not stop there. At the bottom of your SERP, you will find “searches related to” (whatever you entered). You might use these related phrases a variety of ways:
1. Select one as your focus keyword.
2. Use one or more of the phrases in your post for semantic search purposes (more to come on this).
3. Take a related search and start your keyword research over again.
4. Go question shopping: Whether users pose their search as a question or use a question mark, the most successful business bloggers think of every search as a question. If you’d like some shortcuts for discovering the questions people ask relative to your topic, check out these two keyword research tools:
1. AnswerThePublic.com—Enter a phrase and the tool returns a visualization of potential questions you may want to answer. The results can be sorted, saved and shared in a variety of ways.
2. Bloomberry.com—Another free service, in beta, gathers questions being asked across the web on forums, e-commerce sites, Quora, Reddit and many more sites. The questions are intelligently grouped by topic to show you which keywords and topics are used the most.
5. Mine the world’s largest wiki: Wikipedia can be more than the dominant force you find nearly half the time you conduct a search; it can be a powerful library of SEO resources and ideas. As Brian points out, it is based on human knowledge and therefore uses language the way humans do. The bottom line: it will give you great ideas.
6. Hack books and courses: Want fast access to keyword ideas related to your subject? Borrow them from authors and instructors. Amazon (or any book e-tailer) is prime pickings for this tactic as is Udemy (or any online course resource). The “Look Inside” feature on Amazon almost always reveals a table of contents chock full of ideas and the same goes for course outlines on Udemy, Skill share, Lynda and other online learning websites.
7. Hack reviews: Continuing our theme of website hacking and mining the human mind, I recommend you examine reviews of books, courses, and products for additional ideas. The review above, about a book on the art of making records, is loaded with potential keyword ideas, including some you are unlikely to find elsewhere.
8. Do some pay-per-click advertising: Obviously, pay-per-click advertising (PPC) is not free. However, you have complete control over your investment level and so the “spend money to make money” idea applies. A small investment in PPC can bring you valuable insights for organic search that pay for themselves many times over. Your PPC campaigns will reveal the keywords that deliver not only the highest levels of traffic, but the highest quality as well. You will have actual data to process to understand which words generate leads and sales and which copy compels people to click and buy.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
Related Questions
-
How do you send traffic to OLD posts on your blog/site? Got any ideas for recycling quality and timeless content?
If you have a self-hosted Wordpress blog, there is a great free plugin called "Tweet Old Posts" which will promote older posts on a schedule you set. http://wordpress.org/plugins/tweet-old-post/ It works really well and is simple to setup. Cheers, HaniHM
-
What is the best way to write blog articles to maximise SEO benefit? I know the needs of my audience, will address them but also like SEO traffic.
Great question, To get traffic from SEO it must be done diligently. And the best way to do that is from a well structured article. The key things to remember that will help your pages rank well: Keyword Headings Put your most important keywords here. They must be coherent, simple yet descriptive. If your blog allows you to insert H1 headings into your article, do so. Don't cram too much info into keywords though, Search engines are smart and recognize when someone is spamming. Maybe do a bit of research using 'Google Keyword Tool' In Google Adwords and see if your keywords are popular search terms. Links and Back links Include links to relevant info when you can, the more credible sources your website links to, the better appeal it has to search engines. Also include back links. Back links are links to a location somewhere that also features a link going directly back to your site, these also give your article good standing. Duplicate Content Try not to say anything twice, and if you do use different terminology. But the main focus here is to always write fresh content. If the content of your article has been written word for word somewhere else first how can yours possibly be more credible? Also write often, the more frequent you post articles, the more frequently your site will be "crawled" by bots. If you do this well your listing can only rise. Be Unique and have the Best Info This entails just doing what you do and doing it well. It might be difficult to compete with other websites if the topic your discussing is already covered in great detail. The best position to be in is one of having information that everyone wants but cannot find anywhere else. A good tip for this is finding a specific niche that suits you well to draw in traffic to your general topic. Hope this helps you get started. For an in depth look at SEO rankings, take a look at the 'Periodic Table of SEO Success Factors' http://searchengineland.com/seotableCR
-
What is the most efficient way to have a steady source writing/blogging/tweeting ideas?
A few approaches I'm currently using: 1) StumbleUpon Once you create an account, add in some interests. These can be general (e.g. "Technology") or more specific (e.g. "User Interface"). Then, at the top of the page is a big dropdown that by default says "All Interests." Pop that open then poke on the interest you're looking to get ideas for. Start stumbling and see what comes up. 2) Facebook Create a new Facebook page for yourself. It doesn't need to be public. Then, when on that page, open the "Edit Page" menu at top and choose the last item, "Use Facebook as PAGENAME." Then, use search or whatever means to find pages that post like-minded content to what you're looking for and "Like" these pages. {NOTE: Because you are "acting as" your page, YOU are NOT liking these pages, your page is liking them.} Okay, so now you should have a page that you're acting as, and you've liked some other pages. Now if you go to the FB homepage, you'll see a custom newsfeed of posts from JUST those pages that you liked (plus ads). Over on the left (in today's interface at least) there's a little arrow next to Newsfeed. Click that and switch to most recent. Voila, the freshests posts from the pages you like. You can switch back to "Use Facebook as YOURNAME" using the arrow at the very top right of the desktop interface. 3) Sharegrab.com This is from the EdgeRank Checker people. Basically, you log in and create Pods (read: groups or lists) of FB pages. Then, you can choose a pod, and a date range, and it'll show you the most "shareworthy" posts from those pages. Hope this is helpful. Please feel free to reach out to me if you need any assistance implementing these ideas, or creating a custom blended RSS feed (which is still a fantastic way to achieve your goal). https://clarity.fm/toddlevyTL
-
I have a monthly continuity program (infoproduct/coaching based).
How can I get 100 paying members at $37/month in the next year?
Place your program on JVZoo or another affiliate marketing platform and pay an affiliate fee to the marketers for promoting your program. Give away a lot of free but valuable content to your online sphere of influence through twitter, linkedin, G+, FB, etc. If you would like to schedule a free call, I'd be happy to spend a few minutes to help you out. See my profile for a promo code. Regards, Kevin McCarthy kevinmccarthy.comKM
-
I want to grow my blog readership to 1k readers a day. What strategies can I implement to make this happen?
The obvious answer is that you have to create content that has value for educators. Think about the problems they have, the questions they need answers to, and write blog posts that address these concerns and answer their questions. The second thing you should do to grow your readership is to make a list of the top 3-5 sites where educators are going today to get their information, and start commenting on those sites. As you leave smart and relevant comments on these sites that educators are reading, it will increase the chances of them checking out YOUR blog. Do both of these together, and you will see your readership grow pretty quickly.MC
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.