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Millennials: If I was to create a company that creates tools for new media artists, how do I market it to millennials' and generation z's?
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Chad Carrodus, GenZ Whisper answered:

First and foremost, it's important to realize that Millennials and Generation Z value very different things when it comes to marketing.

For example, Millennials typically respond more positively to WELL POSITIONED online advertising if it provides a solution to a need. Meanwhile, that is the quickest way to lose GenZ.

No matter how much you spend on digital ads, sophisticated funnels, or how suave your sales copy may be, Gen Z can see right through your games and isn’t having any of it.

As a digital native generation, we’re already steps ahead of the clutter with ad blocking technology — not to mention an ultra-discerning eye and incredibly short attention span. All of this combined with a general distaste (hatred) for being sold to online, digital advertisers are in for a rude awakening.

Potential solution: Include Gen Zers in part of your strategy. Ask their opinion, give them a platform, and provide them the means to syndicate it. Forge a bond now by creating that personal connection, so they end up coming to you and serve as a strong referral source. In other words, engage, don’t just passively advertise.

This is just one example of many. I'd be happy to discuss this further!

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