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SEO is evolving into a website necessity - from the build up - as opposed to an independent marketing strategy. It's become essential, imperative, can't-live-without-it type of tactic as opposed to an independent marketing strategy. The web is so saturated that if you are not thinking about SEO from day 1 of your website build then it will not get the full benefit and you'll have to back pedal. So, no it's not dying, it's growing into something more.
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