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Customer Acquisition: Should I require users to verify their email address first before they have full access to their account, or NOT to reduce "signup friction"?
LB
LB
Lucas Bean, Expert Business Builder, Entrepreneur, Consultant answered:

Do both. Verify but continue to let them use the site in a limited capacity or even better have a message at the top reminding them to verify as they use the site. Keeping the message up will drive the right people to verify and the wrong people to continue to not verify.

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