Sounds like Clarity to me. But anycase read the case studies for Harry's and Mint. How they were able to get that early customer acquisition before launching. I am sharing link below for Harry's just google about mint how they did it.

How to Gather 100,000 Emails in One Week - http://fourhourworkweek.com/2014/07/21/harrys-prelaunchr-email/

Hit me up and we can do a FREE 15-30min call where I can give you few action items.