Question
We are building the world's most popular platform for entrepreneurs and creative people. We are going the lean startup way - we just created a low fidelity MVP for early customer acquisition. What do we need to do to register 10,000 users in 2 months without any email list and marketing experience?
Answer
Hi, without all the specifics around your audience and product, looking at Paid, Owned and Earned media. I'd suggest: JV's and collabs reaching through other peoples lists. Influencer outreach which would include media. Good 'ol FB advertising with a great hook, other social channels etc. It also depends on spend. You can grow an email list pretty quickly with good content and paid traffic. I'd also make sure you have an ongoing robust content strategy in place as well as making sure you have nailed your message and positioning before launch.
