I probably know more about this than anybody. I have been working in the business of healthcare marketing for many years now.

There are some differences, but I will not focus on the FDA, etc. All businesses have their Big Brother. The real difference is consumer trust and how do you build that trust. This depends on several factors including what type of product you are selling, who are your competitors and the advertising tone deaf of your market. Have they already been bombarded with similar products? If so, you will have to use a different path to get to them.

The secret to success: I have had the pleasure of knowing and working with some of the biggest names in business, celebrities, actors, entrepreneurs, business people, and companies from startup to billion dollar operations. The number one reason for their success is doing what they know and love while doing it in new, creative, and innovative ways.

Best of luck,
Take massive action and never give up.
Michael

Michael Irvin, MBA, RN